Launch Videos and the New WWF

Zach Robbins, Vice President of Client Strategy

Article Category: #News & Culture

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In 2011, according to a Cisco report (PDF), online videos accounted for 51% of all Internet traffic -- a number that continues to increase.  Video content is now common not only on e-commerce sites, where studies show that product videos increase trust and conversions, but also on informational sites where quality video content can be a more efficient and memorable way to engage, inform, and influence an audience.

Increasingly, in our industry of building digital products, a launch video can be a valuable way to drive awareness and excitement about a site launch and to quickly summarize all of the features and content available on a new site.

With that in mind, we have produced a ~60 second launch video for a recent project we're very proud of, the redesign of the World Wildlife Fund’s site.

As always, we welcome your feedback.

Zach Robbins

Zach is our VP of Client Strategy, combining client-focused business acumen with creative digital ideas. He helps bring on new clients and ensures their success, including Discovery Channel, ESPN, Dick's Sporting Goods, and POLITICO.

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